Style, like most poorly understood things, often gets a bad rap. We spend a lot of time engaging in style making behavior and even more time enjoying experiences of style, yet we have difficulty in describing what that "does" for us. It operates on a level difficult to define and measure, but it’s an incredibly rich source of many of the things we enjoy in life.

As technologists, designers and the general public imagine what this virtual future might look like there is an equally powerful design process happening. The imaginings of this possible virtual world are influencing the way we are reimagining our present physical world.

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