Style Defined.

Style, like most poorly understood things, often gets a bad rap. We spend a lot of time engaging in style making behavior and even more time enjoying experiences of style, yet we have difficulty in describing what that "does" for us. It operates on a level difficult to define and measure, but it’s an incredibly rich source of many of the things we enjoy in life.

Style can be defined as "the way you do something". Much of pop music is an exercise in styling. The length, chords, rhythms and themes don't vary nearly as much as the expression and particular sound .

This is a great example of the power of style. Eddie Izzard talking about Darth Vader's voice in his special “Dressed to Kill”. 

Can you really put a price on what the voice of Darth Vader is worth?