…sensory signals from eye or ear travel first in the brain to the thalamus, and then – across a single synapse – to the amygdala: a second signal from the thalamus is routed to the neocortex – the thinking brain. This branching allows the amygdala to begin to respond BEFORE the neocortex which mulls information through several levels of brain circuits before it fully perceives and finally initiates its more finely tailored response.
– Emotional Intelligence.
Mulholland Drive is the film that David Lynch was always trying to make, or the most articulate expression of the recurring themes in his work. Transpositions of identity, an aesthetic rooted in “mental illness” (for lack of a better term), tense prolonged pauses, the small moments and sounds that take on amplified, exaggerated meanin, dream logic and magical thinking, over-sexualized moments, paranoia. The external colliding with internal worlds. It all peaked with Mulholland Drive.
2017. The era of sophisticated ad tech and targeting, marketing science, and 1-to-1 messaging we still have to put up with this garbage (ham-handed roadblock display advertising).
There is a big gap between theory and practice.
This example brought to you by Liberty Mutual and CNN (you think they would be more sophisticated than this).
Just a sampling of the many blank billboards you can see as you approach the Triborough Bridge (we recently counted more than 12). Like anyone with any taste I dislike billboards (David Ogilvy detested them). However there is something wonderfully postmodern (or disturbingly dystopian) about them.
From a media perspective this represents a huge number of potential impressions lost.
I have one possible theory about these: they are a “sign” of our continued abandonment of the physical for the virtual.
This image captures perfectly what it feels like to be an artists. A constant hyperawareness and sensitivity to color and relationships. The oranges (and red/yellows) everywhere in this fleeting moment. Even the band of color around the bottom of the man’s cup is orange. Homeless and broke with an empty cup he sits locked out of an institution rich with resources. The construction horse with orange chevrons block the site of a reconstruction, his life in ruins. The orange robes of Tibetan monks symbolize detachment from material things. For Christians, orange on Easter represents the resurrection. A resurrection unlikey to happen, for this man anyway.
March 6, 2016
Home of the Director General of Canada, event sponsored by the Québec Film and Television Council.