For access to additional work including recent projects, work in development, pitches,
case studies and strategy decks please email: ThomasSherman@icloud.com
• Recent Work and Projects in Development
• Concepts, Pitches & Misguided Creativity
• UX Deliverables & Strategy Decks
As part of my role as creative director on the Bank of America account I had the unusual opportunity to design and execute with the sole purpose of innovation. One of the innovations was the invention of a Bank of America ATM/branch locator that works on Apple iPods. Well in advance of the now ubiquitous App, this revolutionary concept anticipated an offering now taken for granted across the banking industry.
Creative Director, Interpublic Group, Bank of America Oversight Team.
In this role I reviewed, refined and approved creative developed by all agencies on the account, including:
• NASCAR and Major League Baseball Sponsorships.
I also took the lead to execute projects beyond the scope or capability of any one agency, including: 2005 national outdoor advertising, coauthoring of the 2005 checking radio campaign, development of a long-format documentary film on the bank’s involvement with Baseball.
2005 National Outdoor Campaign
“Mischievious” Brand Activation/Awareness
“Kick” Mobile Phone Application
Reese’s Peanut Butter Cups
Proposed concept rough spot
Beyond Banking rebranding
Merrill Lynch needed a better way to present Beyond Banking to its clients. Beyond Banking offers banking services (savings, checking, etc) as a companion product to Merrill Lynch clients. Unlike traditional banks, Merrill Lynch does not have retail branches. The value of the offering lies in the quality of the services and the familiar, trusted relationship clients have with their FAs.
My solution, “Ask for it” directly acknowledges how the FA relationship works (you call your FA and ask for what need) while pointing out the shortcomings of retail banks. The tag also doubles as a call-to-action.
“How can you start banking with someone who already knows your name? Ask for it.”
Banner Ad Campaigns
How to Spot taDoodles
TaDoodles: First Mark
Total Tools” Banner Ad Campaign
This is one of the most successful banner campaigns I’ve worked on. The performance was astonishing with an 11.7% click-through rate and a 36 second average interaction time.